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South Africans and international audiences flocked to SABC News platforms during the passing of Madiba.
According the South African Broadcasting Corporation (SABC) :"The SABC's Digital Newsroom immediately initiated continuous live coverage of developments as they unfolded from day one. The online coverage included video and audio material from the SABC's extensive radio and TV round-the-clock special programming."
The coverage continued until 16 December 2013 when a 9-
Since the passing of Mandela on the 5th of December, the SABC also recorded increase numbers in viewership on its television and radio platforms.
On the night of announcement about Madiba's passing by President Jacob Zuma, the public broadcaster stopped it's normal TV schedule on its three television channels for a period of 48 hours and with its 24 hour news channel and radio dominantly featuring content for Madiba's tribute.
The public broadcaster says: "On the day of the memorial service, the SABC's 24 Hour news channel 404 on DSTV delivered half-hour ratings across the day that amounted to 80 824 viewers, with SABC 2 growing its ratings by 164% on the same day to 1.4 million viewers. SABC 1 remained the most accessible channel for the public throughout this period."
In terms of channel share nationally, the SABC commanded 50.83% of the market share on the day of the memorial, 58.74% during the coverage of the funeral between 07h30-13h00 and a total of 45.92% for the entire final day of mourning.
Over 2000 local and international broadcasters and agencies were supplied a live pool feed of all the related events at no cost from the SABC. The complete radio figures for this period will be available in about three months.
This article first appeared on SABCNews site. It was done by Sthembiso Sithole.
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